Archive for category Success Stories

Outsourcing, Perseverance and Affiliate Marketing – Interview with Heather Hyvarinen

Meet Heather Hyvarinen – successful internet marketer, business manager and outsourcing expert.  More importantly she’s been able to do it all while keeping her core values of family and raising her daughters at the forefront.

Heather doesn’t hold anything back in her latest book Internet Outsourcing Mastery. She reveals some killer management techniques, the exact sites she uses as well as shortcuts that will save you months of trial and error.

One of the sites Heather mentions in the interview is Mark Thompson’s incredible  WordPress Goldmine membership site.

Heather and I are both members there so if one of your online models is building affiliate (or adsense) sites you’ll want to check it out.  Mark is constantly testing the boundaries of both WordPress and affiliate marketing and then posting the results.

Finally, you’ll want to visit Heather’s blog at


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Product Creation, List Building, Laser Focus For Success – Interview w/ John Lenaghan

John LenaghanTodays interview with successful entrepreneur John Lenaghan will motivate and inspire you.  From his disciplined time management to the secrets behind creating a product of incredible value you will find quite a few gems to use in your own business model.

If you’d like an incredible product from someone who knows not only list building but will help you build an entire online business model in easy to manage steps pick up a copy of John’s Quick List Method (WSO of the day on February 15)

Looking for no-nonsense online business help?  Dennis Becker has put together an incredible forum and free resources at  Use the trial period to look around – once you see the value you’ll soon find the monthly fee pays for itself many times over.

The Best Value On The Internet!

As a bonus – John and I are both there also 🙂

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Great Content Rules! Membership Site Secrets – Interview w/ Mark Thompson

Today’s Success Stories interview is with entrepreneur Mark Thompson.  Mark has a wealth of experience in traditional business marketing as well as the past 6 years building successful products and membership sites in the internet.

Mark is a no nonsense, tell it like it is kind of guy.  Not a fan of over-hyped products I think he agrees with one of my favorite maxims, under-promise and over-deliver!  He has build his web traffic on providing excellent, original content that both readers and search engines love and built his product success on providing more value than his customers expect.

Check out Mark’s latest product – Beyond Commission

Mark also owns the incredible WordPress Goldmine membership site.

And finally a simple google search for ‘worlds greatest failure’ will reveal Mark’s blog in the #1 spot on page 1.

Enjoy this fantastic interview with Mark Thompson!

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Personal Branding, Product Creation, Video Blogging – Interview w/Brad Gosse

Next in our series of Success Stories – meet Brad Gosse –

Not only has Brad proven his success in a number of different business models, he also remains on the cutting edge of internet marketing and shares his current model for success as well as where he sees the focus moving in 2011.

For Brad’s latest project check out the 2011 Mastermind Group.  It’s certainly not cheap but if you’re looking to take your business to the next level you’ll find far more value than the nominal cost.

Coming up in the next couple of weeks – an interview with a marketer who has nailed the niche affiliate site model.  Instead of pulling in $5 – $50 per site per month, he has 150+ sites doing that same dollar amount per site PER DAY.  Check out to learn how to get started.

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Need A Huge Advantage? Leverage The Power Of Facebook!

You’ve heard the phrase – “With a big enough lever you can move anything”.  We have an incredible treat for you on today’s show as we interview Sam Bakker and he reveals many of the secrets he uses to leverage the power of social media.  To access Sam’s free reports and regular updates sign up for his email list at: or

Coming up in the next couple of weeks – an interview with a marketer who has nailed the niche affiliate site model.  Instead of pulling in $5 – $50 per site per month, he has 150+ sites doing that same dollar amount per site PER DAY.  Check out to learn how to get started.

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Creating Unlimited Wealth (Part 2) – Implement, Perfect, Rinse, Repeat

In part 1 of creating unlimited wealth I talked about the mindset change necessary to go from taking incremental steps up the income ladder to climbing entire floors at a time.  It’s so easy to allow your world view and mindset to limit your income potential – even in the entrepreneurial world.  Many of you are already achieving what you originally viewed as ‘being successful’ by having your own business and making two and three times what you did at your 9 to 5 job but I want to challenge you to make that next step.  It’s somewhat like thinking in another dimension – if that’s at all possible.

Before we get into the real meat of this subject I want you to ask yourself a few questions.  You can answer these whether you already have your own business in place or are still working in the corporate machine.

  1. If you were seriously injured tomorrow, do you have systems in place and a residual income stream that would continue to flow even though you are not able to contribute to the process?
  2. When you think of a new business idea, do you immediately work out how to solve the immediate solution or does your brain work in such a way that allows you to be the guru or teacher of the process whereby you are selling shovels to the gold miners so to speak and create an exponentially larger business model?

The ‘secret lesson’ that I talked about in part one of this series is really very simple.  The secret behind creating unlimited wealth is developing business models and income streams that can be put in place one time and then continue to work automatically allowing you to move on to the next model, implement, perfect, rinse and repeat.

Soon you have multiple residual income streams that free up your time, provide huge amounts of cash and allow you to develop even larger business models moving forward.  Not to mention that each of these early business models provide customer bases that you can market the next bigger and better product.  You’ve heard the phrase that a rising tide lifts all boats equally – It’s easy to see this with the huge popularity of the food network.  As they fine tune their product offerings and add new stars and hit shows it has created huge mega stars out of the originals (Emeril, Paula Dean, Rachel Ray).  Even Julia Child who has been deceased for years now is more popular than ever as her youtube videos and the recent hit movie about her life can attest.

Here’s the challenge – what activities are you currently involved in that consume huge amounts of your time and provide limited income (trading hours for dollars).  These are the activities you need to get rid of – even it it’s the greatest portion of your income, find ways to weed them out of your life over the next several months or years.  What activities or business models can you develop that with great care and planning on the front end can be put in place and left there to generate income with little or no input from you?  These are the true unlimited wealth builders and exactly where the majority of your time and energy should be focused.

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Creating Unlimited Wealth! (part 1) – Compounding Your Time Interest

I don’t know if you’re a teenager about to enter the workforce with your first part-time job or someone in their late 40’s with no retirement savings who has been struggling all their life to make ends meet.  To be honest, I don’t really care because it doesn’t matter.  Whether you learn the lesson late in life or early, the lesson still needs to be learned.  What’s the lesson?  Not so fast there Tonto…

It’s been 20 years ago now, but in the early 90’s I was several years into owning an HVAC contracting business and I attended a marketing seminar.  I have no idea what was taught, nor do I remember the instructors name but I do remember that I was really impressed with his teaching style and delivery.  I also knew that he had a knowledge base far beyond the material being taught as he would recount examples and add elements that were not in the ‘official curriculum’.

During one of the final breaks I walked to the front and struck up a conversation.  I told him how much I appreciated his teaching style and asked his background and how it was that he came to be teaching our seminar as I’d not seen him at any of the other classes that were presented several times each year.  He told me a bit of his background, that enjoyed teaching but had to severely limit his schedule due to his other businesses and obligations.  Stupidly I asked how he limited his schedule and he answered very simply – I keep raising my fees.  He then said something I’ve never forgotten – “I know I’m not going to live forever and want to enjoy as much of my life as possible, leaving a comfortable nest egg for my wife and children.  I try to continually learn and improve my base of knowledge so that I become more and more valuable to my current and potential clients.  Every 6 months or so I evaluate everything I do to see if it fits into my goal structure – weed out the less profitable and more time consuming elements and thus maximizing my time spent vs. fulfillment / profitability.  Basically I live by this premise – Make More, Work Less, Retire Young.”

I’ve never forgotten that statement and although there have been times in my life where I allowed life and crappy circumstances to take over and manage me, I’ve continually tried to find ways to be proactive, analytical and make that happen in my own life.

As I travel around and talk to business owners, frustrated executives, people trying to start their first business or just the everyday blue collar worker trying to get out of the 9 to 5 drudgery with a home based opportunity there is one thing that limits their chance of success.  It’s a mindset that has been inbred into our society since the beginning of the industrial age.  The important lesson… the one that many have heard but few are able to really own and integrate into their lives.

Learn that lesson at

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Welcome To MMWLRY

Welcome to Make More, Work Less, Retire Young – our new podcast and web site by the same name.

My name is Dean Martin and I’ve been online since the early 90’s – back when a high speed dial-up modem cost $700 and that was just for 14,400 baud to dial into bulletin board systems.

We got into the web design and hosting business in ’95-96 and have had various online businesses ever since.

It’s my opinion that anyone with a bit of drive, determination and the right knowledge can use this medium to create a very nice 2nd income or (if you choose) a primary income and a very nice living at that.

Our goal with this web site (and podcast) is to share the things we’ve learned over the years and are currently using along with interviewing some very successful people and in so doing give you new information and ideas to use in your own business.

Make sure to sign up for our email list to be notified of new shows coming up along with any late breaking info or case studies we do between shows.

We look forward to enjoying this profitable journey together.

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